This unit is about how businesses research customer needs and then go about meeting those needs profitably using the Marketing Mix model - the 4Ps of Product, Price, Place and Promotion. In term 2 there is a group project, in addition to regular lessons and assessments, that counts significantly towards the term 2 report 'classwork effort' grade.
THe Nature of Marketing
The Marketing DepartmentSegmentation and Market Research
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The Marketing Mix
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