Unit 4 - Marketing
In this unit, we explore the importance of marketing to a business, and how it is used to ensure that businesses communicate with their customers and stand out from the crowd.
Scheme of Work | |
File Size: | 462 kb |
File Type: | doc |
4.1 - The Role of Marketing
4.2 - Marketing Planning
4.2 - Marketing Mix
Porter's Five Forces (HL)
4.3 - Product
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4.4 Price
4.5 Place
4.5 Promotion
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